AD: Drew Johnson
CW: Juliana Vorhoff

Keep it Light
Sometimes indulging yourself and giving into your cravings makes you feel that much heavier. Halo Top wants to keep it light. What if those calorie-heavy foods physically weighed more? We are here to show that Halo Top is the lighter option to keep other foods from weighing you down.
SPOTS
STUNTS​​​​​​​
Sometimes indulging yourself and giving into your cravings makes you feel that much heavier. Halo Top wants to keep it light. What if those calorie-heavy foods physically weighed more? We are here to show that Halo Top is the lighter option to keep other foods from weighing you down.
ART INSTALLATION
This art installation is giant balloons in the shape of Halo Top pints that are weighed down with heavy foods. It’s in a park and constructed in the shape of a halo so that people could walk around inside and take photos.
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